Just the other day I joined up in an art competition at the Center for New Media in Kalamazoo. The idea was that designers would collaborate with other designers to come up with a three piece campaign that helped promote renewable energy instead of offshore drilling. Obviously inspired by the recent disaster with the BP oil spill, I teamed up with local designers Amy O’donnell and Andy Peninger to create our campaign.
Rather then focus on one type of energy over another we kind of bent the rules a bit and attempted a campaign that was more towards promoting people to come visit a website where all the information was collected. We made up a fictional company called ESAmerica (Environmtal Support of America) and I designed a website for them and worked on a logo for them with Andy Peninger. Amy went on to work on a Propaganda poster that showed an awesome image about who was to blame on the matter of the oil spill. Andy then went on to create a billboard with some strong typography that said “Spill Your Thoughts”.
All in all it was a lot of fun, but we were all on really tight schedules with work so we didn’t get to do as much preparation as we’d like.
On the other hand though, we DID get Honorable Mention and a pretty high score overall afterwards. So while we didn’t really win any cash for our efforts, getting the honorable mention was really cool. Someone obviously liked our work so we’re going to have it displayed with all the rest at the Center for New Media in downtown Kalamazoo at the next local Art Hop.
As for the website design I made for ESAmerica, you can take a look here or in my portfolio page. I’m looking into doing a 3 part tutorial later on how I brainstormed, planned, designed it and how to turn it into a wordpress theme for personal use later. But thats for another day. Enjoy!
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